Once upon a time ...
...you could have walked into a record store and would have found different sections for all famous labels: Factory, el, Sarah, Creation, 53rd & 3rd. Those record-labels meant a lot to indie-kids everywhere. Some of those labels had a unique and distinctive sound, some had covers that kept you looking on for hours. It was always special to discover new bands on those labels and you always knew that there was someone in the background who had a very special musical vision and insight.The classic indiepop-labels from the 80s faded and disappear- ed one after another. The gap that they left was to be filled by the ones who had bought their records when they where teenagers.
So it was up to us, Johannes, Martin and Hanns-Christian, to take the challenge and we started apricot records: Back in 1995 brideshead's "This is mall music" was released, followed by the classic 7"s by Elegant & Mondfähre and Den Baron.
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